Meet Michael - the superhero set to help East Cambridgeshire District Council to boost recycling rates.
Where did he come from?
Michael was designed by Brooke Smith, a year four pupil at Littleport Community Primary School.
The nine-year-old was among hundreds of schoolchildren across the region invited to unleash their imagination and creativity and help us come up with recycling champion for the district.
The winning design was picked to front the “Be Like Michael, Recycle” campaign in January and a professional illustrator worked with Brooke’s drawing so he could be used across marketing materials.
Michael is now set to appear on recycling lorries across East Cambridgeshire. He even has his own Twitter account @MikeLRecycle.
Michael has now been brought to life by a team of costume designers and is set to fly into primary schools in March and April for some special interactive drama workshops.
These will be delivered by a team of actors, led by professional director and producer Matthew Townshend, an expert in theatre for education.
We believe it is vitally important for today's younger generation to learn about recycling and sustainability and storytelling is a very effective way to engage young minds.
Our life-size Michael will work with groups of children age 7-11 to negotiate the world of recycling in the shows which are tailored to meet the needs and learning objectives of the school curriculum.
The performances are suitable for groups of up to 60 pupils and are open to all Key Stage 2 children in East Cambridgeshire.
Information for schools
Participating schools will receive a National Curriculum based education pack to support the children’s learning.
Schools will also be able to apply for a recycling accreditation for meeting recycling criteria. This will be available later in the year.
Information for parents
Michael is designed to demonstrate how to recycle, what you can recycle and bring to life the concept of reusing waste and acting like a responsible citizen.
The education pack will include some fun recycling activities for the children to try at home.